Blush to Expand Portland Location

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Blush Bridal & Formal announced their plans to expand their Portland location on Thursday, 7/5/18. Blush is the only independently (female) owned family of formal wear stores in New England. Their stores span the state with locations in Presque Isle, Bangor, and Portland.

Currently, Blush’s southernmost store is located in 1500 sq. ft. on Exchange Street in the Old Port. Rapid growth and the limited space forced owner Courtney Wetzel to start looking for another space in which they could spread out & handle more business. The store will be moving to a 5300 sq. ft. space at 160 Western Ave in South Portland.

“The new space fits our aesthetic perfectly, and we’re so excited to be able to offer the Blush experience on a larger scale with ample parking and much easier accessibility”, said Wetzel.

The store plans to stay true to it’s intimate reputation in the Old Port by building private bridal suites and maintaining a dedicated customer-stylist relationship. The new location will boast 4 bridal suites, 2 bridesmaids suites, 12 formal attire fitting rooms, a runway, and a dedicated private room for pageant or luxe bridal appointments.

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“The added space will also allow us to widen our offerings in terms of style, size, and price point”, Wetzel added. “Our special order wedding gowns will range from $700-4000, in bridal sizes up to 28. Our formal gown and casual dress selection will also drastically increase. We’re adding some exciting new designers and really taking the experience we’re known for to the next level.”

The “Blush Experience” is one that customers have come to know as very personal, providing exceptional service & styling in a beautifully designed atmosphere, where every life moment is celebrated with genuine care and enthusiasm.

The official move will take place in late October and the Western Ave space will be open for business November 4. A Grand Opening party is planned for November 3 from 6-8pm. The public is encouraged to attend!