Events &
Promotions
Madi Lane Trunk Show
Madi Lane will be sending us gowns from their newest collection for our brides to shop! These gowns are only here for a limited time, so gather your people, and get ready to say YES to your dress!
Where Can You Shop These Gowns?!
-South Portland, ME
-Chattanooga, TN
Request a bridal appointment at our South Portland or Chattanooga stores between the dates of April 26 - May 5 to view these trunk show gowns in person!
Bridal Sample Sale - Chattanooga!
Our team here at Grayce couldn’t be more thrilled about our upcoming Bridal Sample Sale at our Chattanooga store! This exciting event is a ONE DAY ONLY sale on Monday, May 27 between 9-5.
This is the perfect sample sale for brides who want to find the designer gown of their dreams for an affordable price, as all sample sale gowns will be up to 40% off - what a steal! The best part is that these are top-notch bridal gowns. It’s a great way to save on your wedding day look without having a typical discounted experience.
Also, if you’re a bride on a shorter timeline, this sample sale will be a great chance for you to find a gown that’s ready to wear. No need to worry about rush fees!
We do ask that brides request an appointment for this event to ensure that we have a bridal suite & stylist available to serve you. You can request a bridal appointment at our Chattanooga store for 5/27 online & note that you would like to shop the sale! Sale appointments will be 1 hour and your dress will go home with you that day! We also have layaway options available.
We can’t wait to see you there and help you find the wedding dress of your dreams!
Made With Love Trunk Show
A trunk show show gives our future #graycebrides the opportunity to view and try on wedding dresses that are straight off the runway plus view and try on dresses that may not normally be available in our stores! Mark your calendars for our upcoming Made With Love Bridal Trunk Shows! This will be your chance to try on that Made With Love dress you’ve been eyeing off of Instagram, that isn’t part of our current in-store MWL inventory.
Where can you find these gowns?!
-South Portland, ME
-Chattanooga, TN
Make sure to request your bridal appointment for a date/time between June 28 - July 7 at either our South Portland or Chattanooga stores! #madewithlovebridal #madewithlove #MWLbride
National Bridal Sale!
This is our BIGGEST sale of the year & one that you DO NOT want to miss! Gather your friends and family for up to 40% off select in-stock bridal dresses! Repeat: You don’t want to miss this!
Details:
-Perfect for brides looking for a quality wedding gown at a reasonable price or planning a wedding in a short timeframe!
-One Hour Appointments
-Limited Appointments Available
-Sale dresses are purchased off the rack & taken home that day!
-Layaway/Storage Options Available
Hours:
-Our Bangor, Maine location will be open 9am - 3pm
-Our Portland, Maine location will be open 9am - 3pm
-Our Chattanooga, TN location will be open 10am - 4pm
Request your bridal appointment today: graycebridal.com/appointment
*All Grayce locations will be participating.
Spin For Spring Break in maine!
Prom-goers! Feeling lucky?! Spin for Spring Break at our Maine stores in Bangor or Portland!
Spin the wheel for a prize when you purchase a prom dress during Spring break!
We’ll have new arrivals ready to shop!
Expert prom stylists available to help you
Plenty of fitting rooms, mirrors & a runway
Prom registry so that you’re the only one at your prom in a particular style/color
No appointment needed. Let's find your prom dress!
Spin For Spring Break!
Hey prom girlies! Feeling lucky?! Spin for Spring Break at our Chattanooga, TN store!
Spin the wheel for a prize when you purchase a prom dress during Spring break!
-We’ll have new arrivals ready to shop!
-Expert prom stylists available to help you
-Plenty of fitting rooms, mirrors & a runway
-Epic photo ops
-Prom registry so that you’re the only one at your prom in a particular style/color
No appointment needed. Let's find your prom dress!
The 5th Annual Bliss Wedding Show
The 5th Annual Bliss Wedding Show is happening March 9-10 at Thompson’s Point in Portland, ME.
MARCH 9th • 5PM - 8PM - VIP ADMISSION ONLY
MARCH 10th • VIP 10AM - 2PM • GENERAL ADMISSION 11AM - 2PM
-Over $5,000 in Prizes
-Complimentary Swag Bag for Each Couple
-Cash Bar
-Vendor Show Specials
VIP Admission:
-2 Day Access
-Grayce Lovestruck Fashion Show (Saturday at 8pm)
-Early Bird Access
-Entry into Both Days' Prizes!
General Admission:
-Sunday Admission Only
-Swag Bag for Each Engaged Couple
-Entry into Sunday's Prize Drawing
Get your tickets at blissweddingsmaine.com
Bridal Sample Sale!
Our team here at Grayce couldn’t be more thrilled about our upcoming winter sample sale! This exciting event is a ONE DAY ONLY sale on Monday, February 19 between 9-5.
This is the perfect sample sale for brides who want to find the designer gown of their dreams for an affordable price, as all sample sale gowns will be up to 40% off - what a steal! The best part is that these are top-notch bridal gowns. It’s a great way to save on your wedding day look without having a typical discounted experience.
Also, if you’re a bride on a shorter timeline, this sample sale will be a great chance for you to find a gown that’s ready to wear. No need to worry about rush fees!
We do ask that brides request an appointment for this event to ensure that we have a bridal suite & stylist available to serve you. You can request a bridal appointment for 2/19 online & note that you would like to shop the sale! Sale appointments will be 1 hour and your dress will go home with you that day! We also have layaway options available.
We can’t wait to see you there and help you find the wedding dress of your dreams!
Spin for February Break!
Hey prom girlies! Feeling lucky?! Spin for February Break at our Maine stores in Portland & Bangor!
Spin the wheel for a prize when you purchase a prom dress during February break!
-We’ll have new arrivals ready to shop!
-Expert prom stylists available to help you
-Plenty of fitting rooms, mirrors & a runway
-Epic photo ops
-Prom registry so that you’re the only one at your prom in a particular style/color
No appointment needed. Let's find your prom dress!
2024 Prom Kick Off Party!
Mark your calendars! We're kicking off the #prom2024 season with a party that you will not want to miss!! Come shop our new prom styles and SO much more!
— Giveaways Upon Giveaways (Every 15 Minutes)!
— Mini Hair & Makeup Trials
— Music + Photo Ops
— Mocktails + Sweet Treats
— Corsage & Boutonniere Displays
— Professional Stylists, Runway & Tons of Fitting Rooms/Mirrors
— A CHANCE TO WIN 50% OFF YOUR PROM DRESS!
Tell your BFFs, save the date & come have fun with us!!
#GOAL = Invite parents, get your dress registered & purchased that night! FREE TO ATTEND!
*All ME + TN Grayce Stores will be participating in this event!
Designer Spotlight: Blue Willow By Anne Barge
The Blue Willow Bride collection embodies the couture aesthetic and the same attention to detail of the Anne Barge collection at a moderate price point.
Gowns range between $2,000-5,000
Visit our Portland, ME store between January 7-14 to view the Blue Willow collection! Go to graycebridal.com/appointment to request your appointment today!
Designer Spotlight: Made With Love Bridal
Did you know that we now carry Made With Love Bridal in our Portland, ME & Chattanooga, TN stores?! She’s already stealing bride’s hearts! She’s the talk of the town. So we figured she deserves her very own designer spotlight event! December 3-10 will be all about Made With Love!
All brides who purchase a MWL gown during this event, will be entered to win a free pair of Made With Love Evie Pearl Earrings!
Request a bridal appointment for a date between 12.3-12.10 at either our Portland or Chattanooga store & make sure to add in your notes that you’re interested in the MWL event!
Married & Bright!
During the entire month of December, any bride who purchases a regular priced wedding gown, will receive a gift from under our tree. Hint: We LOVE to accessorize!
Go to graycebridal.com/appointment to request your December bridal appointment today! All Grayce locations in ME + TN will be participating in this promotion!
Maine Wedding Professionals: Networking Event!
Maine Wedding Professionals: This event is for you! Join us for an exclusive networking event from 6-8pm on November 28! We will have complimentary (holiday themed ) beverages, hors d'oeuvres, door prizes and live music!
Grayce Bridal & Formal, the Maine Wedding Network, and Real Maine Weddings are teaming up to host an end of season/holiday get together! Our goal for the evening is to bring together wedding professionals to connect, mingle, and celebrate the end of the 2023 wedding season! We can't wait to raise a glass with you!
If you're a wedding professional interested in attending this after-hours event, please purchase a $5 ticket at: Maine Wedding Professionals: Networking Event Ticket!
All ticket proceeds will be donated to a non-profit that is near and dear to our hearts: To Cry For Grace graycebridal.com/to-cry-for-grace
Black Friday SALE!
This year our Black Friday SALE will be BIGGER & BETTER than EVER:
-Up to 40% Off Sample Wedding Gowns
-Up to 20% Off Formal Gowns (Prom, Pageant, Black Tie, Gala, etc.)
-$29 Bridesmaid Sample Dresses (BOGO Free)
These gowns are priced at an all time low cost & go home with you that day! To shop our formal department, no appointment is needed. To shop bridal, we do recommend scheduling an appointment so that we can guarantee that a stylist/fitting room is available upon arrival! Bridal sale appointments are 45 minutes, to ensure that all brides are able to shop the sale! YOU DON'T WANT TO MISS THIS!
Friday 11/24 Business Hours: 10-3
Request your appointment today: graycebridal.com/appointment All Grayce locations in ME + TN will be participating in the sale!
Grayce Unveiled: An In-Store Runway Event!
Introducing "Grayce Unveiled: An In-Store Runway Show"
Join us for an unforgettable evening of glamour and style at Grayce Bridal & Formal's exclusive event - "Grayce Unveiled." Get ready to immerse yourself in the world of fashion as we showcase the latest trends in bridal, menswear, mother's attire, and eveningwear. We will kick off the evening with an in-store runway show, followed by a soiree to unwind, mingle and discuss your favorite runway looks with friends and family!
We believe that everyone should have the opportunity to experience the magic of "Grayce Unveiled." That's why we're thrilled to offer FREE general admission tickets to this exclusive event. Mark your calendars and prepare for a night of sheer inspiration. Whether you're a bride-to-be, a fashion enthusiast, or simply looking for a memorable evening, "Grayce Unveiled" promises to be an experience like no other.
Exclusive Bridal Perks:
The first 15 brides through the doors will receive front-row VIP seating, ensuring you have the best view of the runway and all the glamour up close.
For brides who book an appointment at the event, we will be gifting you $100 off your gown at your first visit!
Don't wait! Reserve your free general admission tickets now and secure your place at the most glamorous event of the season!
Location: 2130 Hamilton Pl Blvd, Chattanooga, TN 37421
Date/Time: November 8, 2023 @ 6:30-8:30pm
Interested in collaborating and/or modeling? Email marketing@graycebridal.com
Disney Fairy Tale Wedding Dresses!
Request a bridal appointment graycebridal.com/appointment for a date between 10/12-10/15 to view the #disneyfairytaleweddings collection! Our Portland store is one of the VERY few in the country, to carry this exclusive collection by Allure Bridals + Disney. ALL brides who say YES to a DFTW dress during this event will receive $100 off their dress!!
Dress dreams come true with the official Disney Fairy Tale Weddings dress collection, inspired by your favorite Disney Princesses! Growing up, you imagined a princess gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after.
Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread.
PS - Our designer rep (Anna) will be in store for the event on October 15!
*Only available at Grayce | Portland
Justin Alexander Trunk Show
The Justin Alexander Spring/Summer 2023 Collection is coming to our Chattanooga store. We invite you to experience this exclusive event and view these sophisticated wedding gowns.
National Bridal Sale!
This is our BIGGEST sale of the year & one that you DO NOT want to miss! Gather your friends and family for up to 50% off select in-stock bridal dresses! Repeat: You don’t want to miss this!
Request your bridal appointment today: graycebridal.com/appointment
*All Grayce locations will be participating.
Designer Spotlight: Madi Lane (All Locations)
Madi Lane gowns are both aspirational and attainable, exclusive pieces that look, feel and read modern contemporary couture. Each and every Madi Lane creation features delicate appliqué and embellishments, artfully placed on high-quality fabrics and polished in every detail.
We invite you to run away with Madi Lane during our designer spotlight! Go to www.graycebridal.com/appointment to request a bridal appt. between 6.8-6.12 to view our Madi Lane collection!
*All Grayce locations participating
Memorial Day Weekend: Sale + Military Discount! (All Locations)
This memorial day weekend, Grayce will be offering an "off-the-rack" SALE for bridal, prom & bridesmaid dresses!
-Up to 40% off bridal sample gowns
-Up to 50% off prom dress samples
-20% off bridesmaid sample dresses
AND AN EXTRA 10% off all in stock formal gowns & accessories + $150 off all wedding gowns for active and/or retired military personnel!
Thank you for your service!
Request your appointment: graycebridal.com/appointment
*All Grayce locations in ME & TN are participating in this promo.
Designer Spotlight: Ana Sophia (All Locations)
Ana Sophia is a carefully curated collection of wedding gowns exclusive to Grayce Bridal & Formal. Grayce has partnered with multiple designers to gather a collection of gowns that aren’t advertised anywhere else online, resulting in a unique collection brides won’t see all over Pinterest. Each gown was hand selected for it’s quality, intricate details, and amazing design. Wear Ana Sophia on your wedding day for the most unique, stylish look.
Go to graycebridal.com/appointment to request your appointment!
*All Grayce locations in ME & TN participating.
Designer Spotlight: Disney Fairy Tale Weddings (Portland)
Dress dreams come true with the official Disney Fairy Tale Weddings dress collection, inspired by your favorite Disney Princesses.
Growing up, you imagined a princess gown and dreamed of the day your special someone would step into your story. Now that day has arrived, and you're getting ready to begin your own real-life happily ever after. Start the next chapter of your life in a dress beyond your imagination - one with magic in every thread.
Our Portland location is one of the few, hand selected, bridal shops in the country, to carry the DFTW collection! We'll be highlighting these magical gowns from 4.20-4.24!
Make sure to request an appointment: graycebridal.com/appointment
*The Disney Fairy Tale Weddings collection is available at our Portland, ME location.
Grayce Sip & See! (All Locations)
Calling all recently engaged couples and/or brides who have a wedding date that is +2 years out: You're invited to our after hours Sip & See event!
What's a Sip & See?
Grab a beverage and tour the store! This event is a great chance to view our gowns - we'll even create a Grayce Gown Wish List which we'll save to your file for when you book your bridal appointment.
This is a great opportunity to learn more about our recommended timelines and discuss any questions/concerns you might have! We’ll also have some fun local vendors/wedding professionals attending.
Free to attend!
All store locations participating in ME & TN.
Spin For Spring Break! (Maine Locations)
Hey Prom Girls! Feeling lucky?! Spin for Spring Break!
Spin the wheel for a prize when you purchase a prom dress during spring break!
-We’ll have new arrivals ready to shop!
-Expert prom stylists available to help you.
-Plenty of fitting rooms & mirrors.
-Walk our runway!
-Lots of fun photo ops.
-Prom registry so that you’re the only one at your prom in a particular style/color.
No appointment needed!
*Our Maine locations in Bangor & Portland will be participating in this promotion!
Designer Spotlight: Rebecca Ingram (Bangor)
The Rebecca Ingram Bridal Collection—a love for the wild at heart.
Rebecca Ingram is filled with simple magic, delicately and beautifully fashioned. Inspired by reimagined styling, this season evokes feelings of natural ease showcasing a bride’s effortless, personal love story.
Through wistful, 3D florals, elegantly draped silhouettes, and dreamy, sheer fabrics, this collection is for brides who dream of spontaneous beauty and romance.
Our Bangor store will be highlighting the Rebecca Ingram collection from 4.13-4.17. Make sure to request your bridal appointment to see these incredible gowns in person! graycebridal.com/appointment
*ONLY at Grayce | Bangor
Spin For Spring Break! (Chattanooga)
Hey Prom Girls! Feeling lucky?! Spin for Spring Break!
Spin the wheel for a prize when you purchase a prom dress during spring break!
We’ll have new arrivals ready to shop!
Expert prom stylists available to help you.
Plenty of fitting rooms & mirrors.
A runway!
Lots of fun photo ops.
Prom registry so that you’re the only one at your prom in a particular style/color.
No appointment needed!
*This promotion is only at our Grayce | Chattanooga location!
Designer Spotlight: THEIA (Chattanooga)
Our Chattanooga store will be highlighting the THEIA bridal collection! The Autumn 2022 THEIA Bridal collection continues to explore a modern sensibility inspired by nature and light. Delicately beaded gowns, hand-placed appliqués and floral textiles mimic organic shapes contrasting with architecture, as found in the New York Botanical Garden. A fascination with the natural world provokes a playfulness among minimalist aesthetics with maximum impact. The collection evokes the kind of serenity only found in nature. Clever design details, contouring silhouettes, and thoughtful flair converge as the significance of matrimony, as it relates to love and eternity, is ever-changing.
Go to graycebridal.com/appointment-chattanooga and request your bridal appointment between 3.30.23 - 4.3.23, to view & try on gorgeous gowns from this incredible collection!
*Only at our Chattanooga, TN location!
Spin For Spring Break!
Hey Prom Girls! Feeling lucky?! Spin for Spring Break!
Spin the wheel for a prize when you purchase a prom dress during Spring break! We’ll have new arrivals ready to shop!
Request your prom appointment today: graycebridal.com/appointment
*Only at our Chattanooga, TN location!
Two Is Better Than One SALE! (All Locations)
More and more brides are wearing two dresses on their wedding day! Additional bridal looks offer the chance to show off more of your personality, while for others, it’s more about functionality — after all, it’s hard to bust a move in a giant ballgown. It’s clear that multiple day-of outfits is a growing trend so we came up with a promotion to offer you the perfect opportunity to snag a second look, for an incredible price!
Brides who find their dress during the month of March, can shop from our “Two Is Better Than One” rack, after their appointment. These gowns are priced at an all time low cost & go home with you that day! This special offer is only available the day of your appointment.
Ideas for a second wedding dress:
-Reception Dress
-Bridal Shower
-Bachelorette
-Styled Photoshoot
-Engagement Photos
-Trash The Dress Photoshoot
Request your bridal appointment today!
*All Grayce locations participating in ME & TN.
Save Some Green (All Locations)
Attention all Grayce Gentlemen! Are you ready to Save Some Green?! During the month of March, save $50 off of a tux/suit collection rental!
*Deposit must be paid in order to receive discount.
*Promotion is not stacked on any other discounts.
*All Grayce locations will be participating in ME & TN.
Request your tux appointment for March: graycebridal.com/appointment
Spin For February Break!
Hey Prom Girls! Feeling lucky?! Spin for February Break!
Spin the wheel for a prize when you purchase a prom dress during February break! We’ll have new arrivals ready to shop!
Request your prom appointment today: graycebridal.com/appointment
*All Maine locations participating.
Galentine's Day Bridesmaid Bash!
Celebrate your 'I do crew' at our upcoming Galentine's Day Bash on Thursday, February 9 from 5-7pm! This is an evening event for the girls who've always had your back! Shop local for bridesmaid dresses while celebrating friendship with your squad!
All purchasing bridesmaids will receive $20 off their dress PLUS bubbly & sweet treats while they shop!
Request an appointment today: graycebridal.com/appointment
*Limited appointments available + free to attend!
*All Grayce locations participating in ME & TN.
Prom Kick Off Party!
Mark your calendars! We're kicking off the #Prom2023 season with a party that you will not want to miss!! Come shop our new prom styles and SO much more!
There will be:
— Giveaways upon giveaways (every 15 minutes)!
— Hair & makeup trials
— Music
— Flash Tattoos
— Corsage & boutonniere displays
— A chance to win 50% off your prom dress!!!
Tell your BFFs, save the date & come have fun with us!!
**more details on vendors to come**
#Goal = Invite parents, get your dress registered & purchased that night!
All store locations participating in ME & TN. Free to attend! No appointment needed.